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Our brands
The Prysmian Group Linking the Future
The Prysmian Group provides its customers with highly innovative solutions that meet their
future challenges and make tomorrow’s world a better place. It creates the vital connections that
ensure energy and information is carried effectively, efficiently, everywhere.
In a nutshell, it is linking the future. This is the essence of the Prysmian Group brand
One Corporate Brand
The Prysmian Group is the brand used when speaking on behalf of, or about the company, for
example when issuing press releases, annual reports or market updates. It is also the employer
brand, so the name employees use when talking about who they work for.
The corporate brand operates through two distinct commercial brands, Prysmian and Draka.
Two Commercial Brands
The two commercial brands operating under the Prysmian Group company are Prysmian and Draka.
Two of the market’s strongest brands worldwide, they have highly complementary products and
services.
The commercial brands are used when talking about products and solutions, for instance in
product literature. Prysmian and Draka are the brands that customers purchase and that the
competitors compete against. Each brand represents a specific part of the global offering that the
Prysmian Group makes to its clients.
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