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| PRYSMIAN GROUP
Mr. battista explained in an interview what ‘staying the course’
means in his vision: “our financial discipline and strategy of
focusing on higher-value businesses allowed us to stick to our
commitment to create value for all stakeholders.”
Maintaining our position as leader of the global cable industry
FAct BOOk 2013 >
IntervIewwIth ceo valerIo battIsta
position improved further and the free cash flow stayed solid,”
Mr. battista notes. “this meant we maintained our capability
to continue investing at a robust pace into the very high added-
value businesses, allowing us to keep profitability on track.
and all this in 2013, which really wasn’t a brilliant year for the
industry as a whole.”
growth requires sound management
and financial discipline
“staying the course.” prysmian ceo
valerio battista has a three-word
answer when asked how the company
managed to deliver on-target results
and protect profitability for 2013,
despite market headwinds, unlike other
players in the global cable industry.
valerio battista,
prysmian group ceo
the benchmark for the global cable
industry
continuously investing into high-tech,
high added-value businesses
Mr. battista believes that growth has to be balanced, in order
to be sustainable over time; that requires sound management
and financial discipline. which is why prysmian group pays
close attention to operating profitability, as well as cash
generation and cost containment. “in 2013, the net financial
in 2013, positive sales and earnings performance by prysmian’s
higher value-added businesses of power transmission and
certainareas of the industrial cablesmarket limited thenegative
impact of falling demand in sectors like power distribution,
construction, renewables and telecoms. that helped confirm
the group as the benchmark in the cable industry for solidity,
profitability and creation of value for stakeholders.
Mr. battista explains that prysmian’s growth strategy focuses
on investing into high-tech, high value-added businesses, as
well as into those geographical areas with the best growth
