16 Going Green, Going Digital: the twin transitions SUSTAINABILITY CALL 4 IDEAS: your answers for our sustainability The aims of the initiative are to raise awareness and engagement around sustainability, embed sustainability in the ways of working at a regional and factory level, and to identify highpotential project to enhance the impact of Prysmian Group on sustainability targets. Directed at both desk and non-desk workers, the initiative has been managed separately in each of Prysmian’s nine regions, and ideas have been gathered in four areas: Safety, Customers, Inclusion, and Materials Products & Processes. Selected ideas include increasing cables recycled content in Prysmian products, enhancing recyclability, developing virtual reality tools for safety training, and offering science and technology courses at local schools to encourage curiosity and interest in innovation. “Sustainability is an important topic for our Group and our goals can be achieved only with the contribution of each one of us. That’s why we started this initiative to give all the regions the chance to reflect upon the topic and set their priorities by carrying out the most promising ideas locally and supporting them to be scaled up at a global level.” Srini Siripurapu Prysmian's Chief R&D and Innovation Officer The Call 4 Ideas attracted more than 1.100 ideas globally, submitted by over 1.000 employees that participated individually or in teams. Prysmian Group’s Sustainability Call 4 Ideas is an initiative launched by Prysmian Group in February 2023 addressed to the whole Prysmian population to collect employees’ ideas in key topics related to sustainability and select the ones that will be implemented locally and potentially scaled up worldwide.
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