INSIGHT ISSUE 01 | 2021

26 Enabling the Digital and Energy transition The Alesea start-up is a good example of how open innovation works at Prysmian. Customers wanted to make their cable drum management more efficient, sparking an idea internally for an IoT smart device installed on the drum, letting customers track its location and their cable inventory. Prysmian Supply Chain and Digital Innovation Lab members worked alongside Corporate Hangar, the group’s external “innovation factory,” to develop and launch the product, which is now being tested as a new start- up at 12 companies in Europe and North America. PryID is another product that uses digital technology, this time to give cables a “digital fingerprint,” providing information about the type of cable, its location, and what it is connected to. The solution has three components: an RFID-sensored cable, cloud data and customized dashboards. This project was developed by Prysmian’s R&D staff in Northern Europe and headquarters, working with Prysmian’s Digital Innovation Lab and Corporate Hangar. "Alesea is a start-up that demonstrates how Corporate Hangar works closely with Prysmian’s internal functions. We coordinated all aspects of development and customer engagements maximizing value that can be provided from Prysmian." "We are a hardware company that is reaching outside its core business through open innovation to see how we can open up space to add a software or digital layer to our products." Markus Venzin Managing Partner at Corporate Hangar Stefano Brandinali CIO and Chief Digital Officer at Prysmian Group Here’s a look at several products that are the result of open innovation at Prysmian. ALESEA, PryID, E3X FIELD ROBOTS and PREDICTIVE QUALITY. ALESEA PryID