INSIGHT ISSUE 02 | 2021

14 Enabling the Digital and Energy transition THE TURNING POINT But did Cinzia dream of living in Turkey as a child? Obviously not, it’s the path you take that plots your way. And, as Cinzia says today: "Probably, as I gradually took the various developmental steps from childhood into adolescence, I too entertained all sorts of dreams, as happens with every young boy or girl throughout the world. But every dream, from when I was little, definitely had and continues to have one constant: to do anything, provided it is done well. And happily.” A personal account better explains how she came to this conclusion. “I remember one summer when I was still young, and my father found me engrossed watching the master builder who was building the boundary wall for our new house. I was fascinated by the care with which he showed his bricklayers, doing it himself, how to lay every stone, the harmony and finesse with which he applied the mortar to bind every element, his perseverance in achieving the set goal every day, the satisfaction with which at the end of each working day, and once the goal had been achieved, he himself tidied up and put away the tools. How he stood out from all the others! I’ve never dreamed of being either a bricklayer or a master builder (later on, yes, I admit, a civil engineer). Yet, that summer I understood that one day I too would like to do good things, I’d want to see concrete results and, above all, I’d want to do everything well." Then — I remember it clearly —my father said to me: ‘He didn’t get to be the boss by chance. You see, there are two ways of doing things: well and carefully, or badly and unwillingly. It takes the same time. So you may as well do themwell.’ That was his way — that blunt way of 'mountain people' — of saying that it would give me more satisfaction in life to do things well. Even if that inevitably leads us to be more demanding of ourselves and of others ...” Hence the turning point. “Well, I believe that we have to identify with the ‘culture of the best’, because this is what has driven and will continue to drive the global success of every business and its stakeholders, of a local area, of a country. From the fundamental aspects to the details, we must tackle every challenge and every day with the spirit of someone who is constantly seeking the best. Whatever the dream may be.”