2012 SUSTAINABILITY REPORT - page 9

9
Customers
Environment
Public
administrations
Suppliers
Employees
Banks and lending
institutions
Universities and
research
Local communities
NGOs
Shareholders and
investors
Various projects started in 2012, representing significant
milestones in the Group's pursuit of sustainability, while
important results were also achieved in confirmation of the
constant work carried out over the years. The Group's growth
strategy seeks to achieve both short and medium/long-
term objectives via a system of governance and a model of
business that support achievement of the desired economic
and financial results. Consistent with this, Prysmian will
continue along the path of sustainability, aware that this
may well further strength the Group's leadership position.
Stakeholders
In the pursuit of social responsibility, it is fundamental
to define clearly the context in which the Prysmian Group
operates. This involves identifying all internal and external
parties with interests and expectations of various kinds (social,
The Group invests in building a relationship of mutual trust
with its counterparts - the stakeholders - listening to their
interests and expectations, and analysing the extent to
which these are consistent with the established objectives.
The end goal is to adopt a consistent and transparent
strategy for growth and involvement that generates value
economic, professional, human) in relation to the Group.
The term "stakeholder" refers to all individuals or groups that
can influence or may be influenced by actions of the business,
which the Prysmian Group must be able to identify in order
to understand their needs and expectations. Given this, the
Group has established a process for mapping stakeholders in
order to analyse the composition of each group, the ways in
which it is involved, the matters of interest and the objectives
to be reached for each of them. The Sustainability Report
is addressed to these groups in particular. This document
bears witness to the desire of the Prysmian Group to travel a
road of transparency with its stakeholders, enabling them to
assess the extent to which the Group's activities both meet
their requirements and interests, and are consistent with the
precepts contained in the Mission Statement.
for all categories of stakeholder and benefits for the Group
as a whole. Aware of the complexity and importance of its
role, the Prysmian Group believes that a steady stream of
value can be created for the various types of stakeholder,
both now and in the coming years, via the development of a
sustainability strategy.
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