2012 Sustainability Report
54
| prysmian group | 2012 Sustainability Report
The Group applies a
customer-centric approach
, reflecting an
ability to anticipate and satisfy the needs of customers with
the maximum possible attention. This approach is sustained
by the constant analysis of customer needs throughout
the entire life cycle of the product, from design to delivery,
providing service levels in line with customer expectations
that are monitored with respect to predetermined and agreed
parameters. The Prysmian Group is able to develop solutions
that meet specific standards, as well as solutions that are
customised to meet specific needs. This flexibility is achieved
due to the fast, smooth organisation of the entire supply
chain, capable of accelerating decisions and the time to
market, while also adapting to the needs of various industries,
as well as to the continuous investment made in innovation.
The Group is always setting more challenging objectives, with
the aim of being a benchmark in terms of quality of service,
speed and flexibility.
The Prysmian Group is working with utilities and grid
managers on a number of
major submarine electricity links
around the world, such as SAPEI and the recent MON.ITA in
Italy. The record-breaking Westernlink project is progressing In
the United Kingdom. This involves a number of industry firsts,
in terms of voltage (600 kV), highest operational rating for an
insulated cable (2,200 MW) and distance (over 400 km).
The Trans Bay, Neptune and Hudson projects in the United
States are illuminating large areas from San Francisco to New
York City with electricity from different sources, including
renewables and natural gas.
The Group is also world leader in submarine links for offshore
wind farms. In addition to the major projects completed in
recent years throughout Europe, particularly in the United
Kingdom, Prysmian has also supplied cabling solutions for
the SylWin1 wind farm in Germany. This farm represents a
milestone in the sectors with a power rating of 864 MW and a
voltage of 320 kV DC.
In terms of
underground terrestrial infrastructure
, the
Prysmian Group has helped to build electricity grids in some of
the world's largest cities, from New York to Buenos Aires, from
London to St. Petersburg, and from Singapore to Hong Kong.
The Group supports the
petrochemical industry
by offering
operators a complete range of SURF products and services,
from umbilical cables for offshore platforms and high-
technology flexible pipes for the lifting of petroleum, to the
DHT technology obtained on the acquisition of Draka. A recent
contract from Petrobras, Brazil, awarded on the basis of all
these technologies, confirms one of the primary advantages
obtained from creation of the new Group.
In the
renewable energies market
, Prysmian technologies
have been employed to establish several of the world's largest
solar and wind farms, such as the Ohotnikovo PV plant in the
Ukraine and the principal wind farms in southern Italy.
The Group's fire-resistant cables can be found at the heart
of the most spectacular,
state-of-the-art developments
,
including the Wimbledon tennis stadium and the new Shard
skyscraper in London, the tallest in western Europe, as well
as in Masdar City, United Arab Emirates, which is the world's
first carbon-neutral city. By cabling the Burj Khalifa in Dubai,
the world's tallest building at 828 metres high, Prysmian has
guaranteed safety on each of its 162 floors with elevator cables
and fire-resistant cables whose length exceeds 1,300 times
the height of the tower. In Singapore, the Prysmian Group's
cabling solutions have helped to build the Marina Bay Sands,
the most expensive and luxurious casino resort ever built and
one of the world's most complex and challenging construction
projects.
Turning to the
Elevator industry
, the Group's cables can
be found in many of the world's tallest or most prestigious
buildings, such as the new World Trade Center that is nearing
completion in New York City.
In the
transport sector
, Prysmian has cabled some of the
world's biggest passenger aircraft and ships, like the Royal
Caribbean's GENESIS fleet, the fastest trains, including those
designed by Alstom and Siemens, and the most innovative
metro systems, like that in Istanbul. In addition, three million
passengers travel on the London Underground each day, using
275 stations along 400 km of track, thanks to Prysmian and
Draka fire-resistant cables.
By measuring the thickness of ice on land and water, satellites
equipped with Prysmian cables are continuously monitoring
the planet by providing detailed images of specific locations
and the trends in climate change. The Group is proud to be
involved in major
space projects
as a partner of the European
Space Agency.
Prysmian is the world's leading producer of
Telecom
cables,
with a wide range of optical fibre solutions for voice, video
and data, continuous investment in R&D and more than 30
factories dedicated to this sector. In this way, the Group helps
develop the infrastructure of many leading operators and
supports information flows and communications between
communities around the world. High fibre-count ribbon cables
are helping the Australian government to achieve its goal of
creating a "Fibre-to-the-Premises" network that will connect
93% of the country's residential and commercial buildings.
This project confirms the Prysmian Group's central role in
the largest infrastructure challenge ever faced in Australia's
history.
The quality of the Group's optical fibres also allows us to tackle
the most delicate and forward-looking challenges. Draka optical
fibre cables were chosen for the construction of the Large Hadron
Collider (LHC), the largest particle accelerator at CERN in Geneva.
The 1,500 km of cable installed in the tunnel, to convey the vast
quantity of data generated by experiments to the supercomputer,
have enabled the Group to receive a Golden Hadron, an award
for suppliers that not only meet the needs and requirements
of CERN, but also exceed their contractual obligations.
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