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19

The Group pays particular attention

to its relations with financial markets,

shareholders and investors, also

because of its public company status.

Its focus in this sense is on ensuring

precise maintenance of commitments

and delivery of target results. Transpar-

ency and credibility are also expressed

in a system of corporate governance

based on strict interpretation and

application of the relevant regulations

and the adoption of principles and

decisions drawn from international

best practices.

Transparency, corporate

governance and market

and investor confidence

The Group's development strategy

follows the dual track of growth in size

and continuous improvement in profit-

ability. The Group pursues both organic

growth of the business, based on a

selective investment policy and devel-

opment of commercial and production

synergies, and acquisition-led growth.

The search for growth opportunities is

primarily focused on higher value-add-

ed high-tech businesses while in

terms of geographical expansion, the

Group mainly invests in countries and

markets capable of ensuring high rates

of growth and profitability.

Expansion and growth.

Prysmian has consolidated over time

the ability to optimise its industrial

processes, including by integrating and

rationalising acquired companies. In

fact, the Group has been successfully

conducting the process of integration

with Draka started in 2011 and is on

track with its targets. It intends to

push ahead with the plan to extract

synergies from rationalising its organi-

sation and industrial footprint, as well

as from procurement activities. The de-

velopment of synergies with Draka also

covers the commercial sphere, involving

the integration of product ranges and

enhancement of customer service.

Rationalisation and efficiency of

industrial and commercial processes.