68 80
8.
BUILDING ON OUR BRAND
PRYSMIAN GROUP
2015
YEARLY OVERVIEW
THE MAIN MARKETING
COMMUNICATION TOOL
PrysmianGrouppresentsitselfonthemarket
with a single unique corporate brand, used
not only when talking about the company in
general or speaking on its behalf, but also as
the employer brand, meaning the brand for
which employees know they are working and
to which they are bound by a special loyalty
and sense of belonging.
The Prysmian Group corporate brand in turn
operates on the market through two distinct
commercial brands, Prysmian and Draka.
These are two of the global cable industry's
strongest brands, characterised by highly
complementary products and services. The
Two distinct commercial brands for optimal customer service
The brand defines the business, its identity, its objectives, its place in the world and in the economy.
The Prysmian Group provides its customers with highly innovative solutions with which to meet tomorrow's
challenges, in short it is linking the future! And this is also the essence of the Prysmian Group brand.
twocommercialbrandsareusedwhentalking
about products and solutions, and are the
ones that customers buy and against which
competitors contend. Each brand represents
a specific part of the overall offering that the
Prysmian Group presents to its customers.