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8.
BUILDING ON OUR BRAND
PRYSMIAN GROUP
2015
YEARLY OVERVIEW
BEING WHERE
THE CUSTOMER IS
Trade fairs and events are very important,
especially as direct touchpoints to engage
diverse players and audiences using
different forms, methods and channels
of communication, such as sponsorships,
targeted editorial content, PR, advertising
and a strong presence on the stand.
The Group's presence at international trade
fairs around the world provides a unique
opportunity to demonstrate concretely who
we are andwhatwe do, building,maintaining
and strengthening the brand, displaying
its products and innovative solutions, and
setting - as market leader - standards and
benchmarks for the entire industry.
Our products are essential components of
many different businesses and industries.
With the purpose of giving visibility to its brand, Prysmian Group
has activated different touchpoints of communication, including trade
fairs and exhibitions: in fact, every year the Group is involved in about
120 events worldwide, of which about 20% coordinated centrally with
the purpose of showcasing its products and innovative solutions
to the entire world.
This is why we take part in the biggest
international events for the various industry
segments to which our products and
solutions are supplied. The ultimate goal: to
be close to our customers and to be present
at events where our customers are.
Our goal to demonstrate to what extent
and how Prsmian Group differs from its
competitors, guiding customer choices,
sharing with them our know-how and
our special expertise, emphasising how
nowadays it is essential not only to choose
the right technological solution and the right
product, but above all to have a reliable and
trustworthy partner with whom to work. In
fact, as market leader we want to be seen
as the natural first choice of our customers.
According to the Reputation Institute, an international firm specialising in the management of
corporate reputation, Prysmian Group is one of the companies that enjoy a very high reputation. The
Group entered the RepTrak Ranking in Italy for the first time this year, earning itself 21st place among
the 50 companies ranked: the reputation of Pysmian Group was judged strong and robust with a score
of 70.8 points, against an Italian average of about 67 points. The RepTrak Italy rankings are compiled
on the basis of the results of 3,200 interviews, eliciting opinions on the 100 largest Italian companies
using multiple inputs for evaluation purposes: direct experience, what the brand says about itself,
communication and advertising, what others says in the press and on social media.
Recognition by the reputation institute