2012 SuStainability RepoRt
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| pRySmian gRoup | 2012 SuStainability RepoRt
Relations with local communities represent the starting
point for the creation of value around the business. these
communities are the source of numerous competitive
advantages, which motivate the Group to cultivate an active role
in relations with them, and to participate closely in projects and
initiatives carried out in the public interest.
during 2012, the prysmian Group pursued its commitment to
be a socially responsible business by supporting, via specific
initiatives, the economic, social and cultural development of the
areas in which it is present.
in italy, for example, the Group collaborated with confindustria
and cgil - cisl - uil in the collection of funds following the
terrible earthquake that struck emilia in May 2012. the
resources collected were allocated to reconstruction of the long-
established and thriving system of production in emilia, which
was sorely challenged by the quake.
activities in the social field in italy included the donation of low-
voltage cables for completion of the electrical installations at
the centre for the Study of Rare hereditary diseases, supported
by Milan's Gregorio Mendel charity. these cable were installed
at the niguarda hospital in Milan.
once again in 2012, the Group supported the activities of don
Rigoldi's new community (a non-profit association that helps
the needy and assists young people) via donations and support
for projects to rescue and support young addicts, minors and
foreigners. it also continued aid for aVSi in haiti, following the
earthquake there in January 2010.
in addition, the Group began support for the "Villa Santa Maria"
centre for paediatric neuropsychiatry in december 2012. this
health centre in lombardy is dedicated to the looking after and
rehabilitating babies and children afflicted by paediatric autism,
multiple disabilities and various degrees of mental disorder.
during the year, the Group also agreed to collaborate with the
“Save the children” fund on a project to reduce still births,
infant and maternal mortality in ethiopia. further details are
provided in the side panel.
prysmian also sponsors the uman foundation, an association
that pursues innovation, social equity and development by
promoting modern and organised philanthropy in italy, with
the idea of establishing a culture of giving among italians.
the uman foundation seeks to promote socially-responsible
financial activities, connect italian philanthropy with the major
international foundations and contribute to social development.
among the various activities, a social investment fund has
been established within the Global impact investment network
COMMITMENT TO THE COMMUNITY
(Giin) launched by the Rockfeller foundation, which has already
started-up about 150 funds around the world. the fund is
managed with reference to profitability criteria and is based on
investment in profitable firms with a significant social impact,
both in developing countries and in italy.
the Group also promotes socially-responsible initiatives and
activities in the other countries in which it operates. in Spain,
the prysmian Group has made grants and donated cables
and other accessories to the “fundación de los ferrocarriles
españoles”, for the restoration of historic railway carriages and
engines, as well as for the improvement of the public facilities
available to the Vilanova Railway Museum. additionally, the
Group provides catalogues and technical documentation to the
Spanish Ministry of education and Science for the preparation
of training courses for young engineers and students.
in Russia, prysmian offers work to certain prisoners with
the possibility of obtaining a job once they are released.
furthermore, collaboration commenced with a number of
language centres during 2012, in order to encourage the local
population to learn a foreign language. in this way, the Group
demonstrates its commitment to support the education and
training of young people. this includes the "Grant" project,
whereby the children of employees can obtain study grants and
cash prizes as support for their schooling. during the 2011/2012
school year, study grants were awarded to 29 students. these
ranged from 5 to 40 thousand roubles, depending on the
academic results obtained.
in the netherlands, finland and turkey, the Group has made
cash and non-monetary donations to organisations working in
the education and research fields. in particular, employees in
the netherlands pay a small proportion of their monthly salary
to support philanthropic activities and provide solidarity for the
needy.
in brazil, numerous initiatives have assisted the local
community at Vila Velha, where the Group has a factory. these
initiatives have helped support and develop courses and lessons
on preventive health and computer use for the benefit of the
most needy communities. they have also included the donation
of food and clothing to children in those communities.
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SOcIAL ReSPONSIbILItY
