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Internal communications are very important, not only to
promote a sense of belonging among employees, but also
to highlight and share with personnel the goals reached and
the successes obtained. Communications are fundamental
for creating a pro-active working environment, motivated
to achieve common objectives. This tool draws employees
closer to the strategic direction of the business, informing
them about the events taking place elsewhere in the Group.
Appropriate systems of communication help to create
transparent relations based on mutual trust.
Internal communications are playing a key role in
supporting and facilitating integration within Prysmian,
by creating shared values and informing personnel about
corporate strategies and policies, as well as about the
most significant events that have taken place. The most
important tools employed to guarantee communications in
50 countries are:
• "INSIDE" (the Group intranet), Video and the “ONE”
Newsletter, all electronic tools designed to create a
global community that will help to establish a common
identity within the Group;
• Community Survey, a listening tool for the gathering of
feedback;
• “CONNECTED”, a magazine issued every four months,
whose graphics and content were updated during
2012. In addition to being a key tool for the better
integration of resources, this magazine is a preferred
channel for linking all Prysmian locations around the
world. Connected is translated into more than 20
INTERNAL COMMUNICATIONS AND INVOLVEMENT
languages and distributed down to grassroots level in
each location, in order to reach the broadest possible
population. The objective of the magazine is to keep
employees of the Prysmian Group regularly informed
about production activities, innovations and business
areas, as well as to present the passion and skills of
colleagues engaged on special projects.
This focus on individuals is confirmed by the Group's
commitment to investing in the development of employee-
company relations, via numerous initiatives designed to
encourage involvement. The Group also signs agreements
with external partners for the supply of products-services
on attractive terms to employees, such as discounts on
theatre tickets, gym subscriptions, magazines and products
purchased in shops.
Action to encourage involvement, intended to address
better the needs of different cultures within the Group,
is promoted by HR departments at both central and local
level. For example, in this context, during 2012 the Brazilian
company organised "open days" at each production unit
so that employees and their families (“Minha familia na
Prysmian”) could spend a day taking part in recreational
and cultural activities, while improving their knowledge of
the business. As another example, all employees in Milan
have access to doctors at specialist medical facilities, and
their children can obtain grants for advanced secondary
education and for their university studies in Italy.
