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Consolidated Financial Report |

DIRECTORS’ REPORT

2014 Annual Report

Prysmian Group

114

During 2014, the Prysmian Group continued with its mission

of continuous improvement in internal processes and per-

formance regarding customers, with a view to achieving ever

greater customer centricity. Confirming the validity of the

current strategy, the number of customer claims continued

their downward trend once again in 2014 (-10% on 2013).

Particular attention was given to providing customers with

comprehensive answers and quickly. Accordingly, the Quality

function introduced specific actions aimed at reducing the

average response time, which came down by more than 10%

during the year.

QUALITY

Focus on customer care and on improving process efficiency.

2014

Trend in

Customer Claims

TREND IN CUSTOMER CLAIMS

2013

2012

2011

2010

2009

The achievement of these results confirms the attention of

the entire business to the subject of Quality and its ability

to focus and improve on matters that have a major impact

on the Group's value proposition. This process is expected to

be stepped up further in 2015, with an ever increasing focus

on the subject of integration with customer needs while

retaining a focus on competitive dynamics. Prysmian's goal

remains to be the benchmark for excellence in the markets in

which it operates.

Internally, the Group continued in 2014 to roll-out its "Cost

Of Poor Quality" (COPQ) project, launched in the second half

of 2013; this project involves the adoption throughout the

Prysmian Group of a standard method, along with a propri-

etary computer program, to evaluate and reduce costs of

internal non-conformities. The results of analyses so far have

made it possible to prioritise the actions to be taken within

critical production processes and to plan future improvement

and cost saving activities. These activities will make produc-

tion processes more efficient and streamlined, in line with the

Group's strategy of enhancing its market competitiveness.