

Consolidated Financial Report |
DIRECTORS’ REPORT
2014 Annual Report
Prysmian Group
42
REFERENCE SCENARIO
MACROECONOMIC SCENARIO
The economic environment in 2014 was characterised by
uncertainty and rising geopolitical tensions in several areas
of the world, with a further slowdown in emerging market
economies (China, Brazil and Russia in particular) and in
Japan but a gradual recovery in North America (USA and
Canada), the United Kingdom and Germany. The economies
of several European countries such as Italy and Greece
continued to be stagnant or in decline.
Economic activity carried on expanding in the first part of the
year, despite some signs of weakness in emerging market
countries: in China because of the growing level of private
debt, in Russia because of the political and diplomatic crisis
with neighbouring Ukraine, and in Brazil because of sharp
economic slowdown. The macroeconomy gradually recovered
force in the United States andUnited Kingdom, but weakened
in some emerging market countries (Brazil, Russia) and
in Japan. Growth in the Eurozone remained subdued, with
asymmetries and disparities between the various countries,
despite the economic support measures implemented by the
European Central Bank such as the introduction of negative
rates on deposit facilities and several refinancing operations
to ease monetary conditions and support the provision of
credit to households and businesses. The European recov-
ery’s loss of momentum was also affected by growing uncer-
tainties about the political and financial situation in Greece.
Meanwhile, globally, geopolitical tensions steadily increased
in some oil-producing nations (Iraq and the Middle East),
thereby augmenting the risks of further economic slowdown.
In the last part of the year, economic activity accelerated
significantly in the United States, rebounding ahead of
expectations. The short and medium-term outlook for
the global economy has nonetheless remained uncertain
because of persistent weakness in the Eurozone and Japan,
the prolonged slowdown in China and the sharp downturn
in Russia, hit by economic sanctions imposed by the inter-
national community. The sharp fall in oil prices, triggered by
both greater supply and weaker demand, could help sustain
growth in the coming quarters, but not without risks for the
financial stability of the oil exporting nations.
The major international research institutes progressively
revised down their growth estimates for 2014 and 2015 over
the course of the year, confirming the growing uncertainties
around the globe. Despite the difficult political and mac-
roeconomic scenario, global demand in 2014 nonetheless
reported an overall increase: in fact, global GDP grew by
+3.3%* on the previous year (compared with growth of
+3.3%* and +3.4%* in 2013 and 2012 respectively), driven by
the significant growth achieved by Asia's emerging market
economies.
China, in particular, has confirmed a high growth rate
(+7.4%*), even if down from the previous year (+7.8%*) but
still a far cry from that in the recent past (+11.2% average
annual growth in the period 2006-2010), reflecting some dif-
ficulties in its domestic market. India too, after two years of
modest performance, returned to growth of more than 5%.
In the United States, positive signs on the domestic demand
front and a gradual decline in unemployment contributed to
an acceleration in growth on the previous year: GDP grew by
+2.4%* in 2014, up from +2.2%* the previous year.
Europe saw a slight improvement in economic activity,
albeit with specific idiosyncrasies in the different countries.
Eurozone GDP grew by +0.8%* on 2013, compared with
-0.5%* in the previous year, returning to expansionary mode
after two consecutive years of recession.
In the face of an uncertain geopolitical environment with growing tensions in various areas
of the globe, the macroeconomic scenario in 2014 was marked by a slowdown in emerging
market economies (China, Brazil and Russia) offset by robust recovery in the United States,
United Kingdom and India. Europe was still weak, although with signs of a slight recovery.
* Source: IMF, World Economic Outlook Update – January 2015