

Consolidated Financial Report |
DIRECTORS’ REPORT
2014 Annual Report
Prysmian Group
48
REVIEW OF ENERGY PROJECTS
OPERATING SEGMENT
Energy Projects is one of the two Operating
Segments into which the Energy business has
been divided: what is its perimeter?
It covers high-tech and high value-added businesses focused
on projects and their execution, as well as on product cus-
tomisation, in other words, the High Voltage underground
business, Submarine systems and SURF (comprising
umbilical cables, flexible pipes and special Downhole Tech-
nology cables for the oil industry). These are businesses with
high technology content and high value-added: we engineer,
manufacture and install high and extra high voltage cables
for underground and submarine power transmission directly
from power stations to the primary distribution networks.
Through Prysmian PowerLink Services S.r.l., we develop
the most advanced turnkey submarine systems, including
for installation at depths of up to 2,000 metres with the
assistance of our cable-laying ship, the "Giulio Verne".
What does it mean for a global leader like
Prysmian to offer turnkey solutions?
It means being able to act as a strategic partner for coun-
try-systems, and in so doing, to strengthen its leadership
and dictate new standards for the entire industry. Take
the case of Germany, Europe's largest and strongest
economy. Germany has a very ambitious goal where energy
is concerned: to shift from fossil fuels to renewables.
Prysmian is a genuine strategic partner to Germany in this
strategic project: its ultra high-tech solutions are allowing
the grid to be fed with increasing amounts of energy
generated by offshore wind farms, while its turnkey cables
and systems solutions are able to respond to ever more
technically difficult and complex challenges. A glance at the
connections maps for the North Sea gives an immediate
idea of the scale of our activities and the importance of our
contribution.
INTERVIEWWITH MASSIMO BATTAINI,
Senior Vice President Energy Projects
The frontier of innovation and technology
is moving ever further ahead ...
Yes, we saw this in 2014, a year in which we
consolidated our leadership but also faced new
challenges, like the Western HVDC Link project,
with its unprecedented levels of work and com-
plexity, in which we encountered some technical
difficulties that were later fully overcome thanks
to our trademark technological excellence. In such
a complex business we managed to achieve organic
growth once again in 2014, which would have
been higher but for the Western Link problems,
subsequently resolved in full. This growth reflects a
combination of equivocal factors: on the one hand,
we had a positive trend for submarine systems and
the SURF business, while on the other, we had to cope
with weakness in the High Voltage business over the
past year.
What are the prospects for the Energy Projects
Operating Segment in the future?
Submarine sales grew in 2014 compared with 2013, with
work still in progress on major projects, like Helwin 2,
Sylwin 1 and Borwin 2 and 3 for offshore wind farms in
Germany. While it's true that High Voltage performance
has been generally negative in Europe, demand is still
showing a positive trend in the Middle and Far East and
in some North European markets. Prysmian is perfectly
equipped to cope with increased demand, especially in the
high value-added market segment, also thanks to recent
investments in our European plants.