20 80
3.
OUR CUSTOMERS, OUR WORLD
PRYSMIAN GROUP
2015
YEARLY OVERVIEW
THE KEYS
TO SUCCEED
At the core is of this approach is Customer
Centricity, meaning the ability to anticipate
and satisfy customer needs by offering
innovative products and systems, inspired
by a solution-driven rationale. This is why
Prysmian Group is constantly engaged in
improving its Research and Development,
its human resource development and
environmental sustainability.
The Prysmian Group has perfected a
market approach over the years that puts
the customer at the centre of its strategic,
organisational and business choices.
Its commitment to analysing customer
expectations and their evolution over time
allows the Group to develop organisational
and operating models that translate into
rapid, effective and targeted responses.
Customer Centricity is therefore expressed
in the ability to anticipate and satisfy
customer needs through a constant
presence, from product design through
to delivery, and the provision of a level of
service that is monitored against agreed
parameters that meet specific standards.
Quality, ability to innovate
and offer high value-added
solutions
characterise Prysmian's
strategic approach in every sector:
from those where technology
is the distinguishing factor to
more standardised ones.
The Group is able to serve very different
segments and markets thanks to its matrix
organisational structure that lets it have
a local presence even for major global
projects. In this way markets with high local
specificity are served by country commercial
and development teams, and markets with
global products and customers are followed
by integrated business unit teams, while
those requiring both local presence and
cooperation between countries draw on the
matrix structure.