The Prysmian Group’s position as world leader in the energy
and telecom cables and systems industry is the result of
strategic choices, consistent with its medium to long-term
growth objectives which are based on the shared principles of
the corporate
Vision
and
Mission
.
Prysmian states in its
Vision
that it believes in “the efficiency,
effectiveness and sustainability of energy and information
delivery as the prime driver for developing communities”. In
accordance with its
Mission
, the Group is therefore committed
to developing and applying technologically advanced solutions
to provide its “customers worldwide with cables and systems
for energy and telecommunications” that represent effective,
efficient and sustainable solutions to their needs.
Prysmian aims to serve as an “enabler”, in partnership with its
customers, for the economic and social development of the
countries in which it operates, thereby demonstrating the key
role played by the cable industry itself. By promoting industry-
wide improvements through development of state-of-the-art
products, the Group therefore identifies its growth strategy
with the ability to innovate.
Prysmian places stakeholders at the centre of its business
strategy, the core guidelines of which are based on:
Customer Centricity
, meaning the ability to anticipate and
satisfy customer needs by offering innovative products and
cable systems, inspired by a solution-driven approach. Further
information can be found in the following paragraph on
Market Approach.
Creating Value for Shareholders
, in terms of total return on
investment and profitability in the short run, but above all in
the medium to long term.
The critical success factors for the Prysmian Group are
expressed through implementation of the following strategies:
Ability to anticipate/satisfy customer needs.
The
technologies and processes used must be capable of
developing products and solutions that anticipate and satisfy
the needs of its customers. This is why the Group constantly
strives to improve its competencies in the areas of Research
and Development, human resource development and
environmental sustainability.
Balanced and sustainable growth
. The ability to combine
short and medium to long-term objectives, measurable not
only by financial performance to meet shareholders’ expected
return on capital, but also by seeking healthy creation of
DEVELOPMENT OBJECTIVES AND STRATEGIES
FUNDAMENTALS OF OUR GROWTH STRATEGY
Prysmian Group has a strong stakeholder orientation, focused on customer centricity and the
ability to create value for shareholders, especially in the long term.
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