2013 SuStainability RepoRt >
SoCial ReSponSibility
soCial Responsibility
Within the social dimension of our business, Prysmian
recognises its commitment and responsibility towards the
persons who work for the Group, as well as those who form the
local communities in the territories in which we are active.
People are the most important resource for creating, within
a global company such as Prysmian, the cohesion needed
to compete at the highest level in the business sectors
addressed, while also pursuing the objective of generating
lasting and sustainable value.
Over more than 130 years, the Group has built its history and
successes on the abilities of its employees. Individuals who
have been leading actors in the achievement of these results,
thanks to their ability to transmit to younger colleagues,
generation after generation, their values, experience and
attachment to the firm.
The “human capital strategy”, launched at the end of 2011
to integrate the distinct realities found within Prysmian and
Draka, seeks to continue along this road: fire the passion,
motivation and skills of employees, so they become a true
and lasting source of sustainable value, guaranteeing the best
ideas, products and performance available in the marketplace
and satisfying the needs of the most demanding customers.
To this end, the Group’s human resources strategy is founded
on the pillars described below:
• Develop and spread a shared common identity: all
individuals must feel part of a joint Prysmian project in
which they believe.
• Inspirational leadership model: managers of high moral and
professional standing are essential when aspiring to make
major progress and obtain consistent results over the long
term.
• Attract individuals of value available on the market,
presenting a professional, intellectual and career alternative
that is challenging and dynamic, but capable of offering
long-term prospects.
• Develop and manage talent: in order to prepare the Group
for future challenges, it is necessary to define a way to
train, stimulate and make best use of the most qualified
individuals.
• International and multi-cultural working environment,
consistent with the Group’s industrial and commercial
presence throughout the world.
In addition, in confirmation of the attention paid to the needs
of local communities, the Group has adopted a Corporate
Citizenship and Philanthropy Policy that governs initiatives
in favour of communities and links them with the Group’s
business activities.
