59
Health and social welfare
Education
Art and culture
66,0%
4,0%
1,0%
2,0%
27,0%
Econimic developement
Other
CoMMitMent to the CoMMunity
TYPES OF INITIATIVE
Relations with local communities represent the starting
point for the creation of value around the business. These
communities are the source of numerous competitive
advantages, which motivate the Group to cultivate an active
role in relations with them, and to participate closely in
projects and initiatives carried out in the public interest.
During 2013, the Prysmian Group pursued its commitment to
be a socially responsible business by supporting, via specific
initiatives, the economic, social and cultural development of
In Italy, the Group decided to donate the cables needed by
the new Maria Letizia Verga Centre for the study and cure
of childhood leukaemia. The Centre, to be built in Monza,
will consist of four floors covering an area of 7,700 m2. and
comprise a new and much larger centre for research into
childhood leukaemias and blood disorders, a new bone-
transplant centre, long-stay wards with single rooms,
out-patient centre, surgeries and more welcoming common
areas and services for patients and their families, designed
to improve the quality of life during stays and the treatment
period.
In the Brainport area of Eindhoven in the Netherlands,
Prysmian is working with various research centres to promote
the economic success of the region by sharing specific know-
how and developing new products, ahead of their market
launch.
In Germany, Prysmian supports the activities of “Sozial
Sponsoring Wuppertal”, an organisation that identifies and
implements projects in support of the social development
and wellbeing of the Wuppertal area. The principal initiatives
during 2013 included the creation of new facilities for “AIDS
Hilfe Wuppertal e.V”, an association that assists those stricken
by AIDS, the provision of meals to unemployed persons, the
financing of cultural initiatives and training courses for young
people, and the provision of financial support to the elderly.
In Spain, the Prysmian Group collaborates with “Tegar
Garraf”, a non-profit organisation that provides professional
opportunities to the differently able and those who are
unemployed. As part of this collaboration, various persons
with disabilities work in our Spanish offices under the
supervision of Prysmian employees. Their duties include
gardening, access control and the management of recycled
materials. In this way, our Spanish employees dedicate a
number of hours of their time to helping the young and the
elderly, persons with disabilities and the unemployed, thereby
encouraging them to achieve their professional ambitions.
the areas in which it is present.
In addition to direct economic contributions and donations
in kind when allowed by the new Corporate Citizenship and
Philanthropy policy, the Group also helps to support social
projects via the hours paid to employees involved in the
charitable activities.
During the year, the Group’s efforts focused on various
activities in Italy, France, Finland, the Netherlands, Germany
and Spain.
Lastly, the Prysmian Group has been working with Save the
Children over the past two years on the “Every One” project, a
global campaign to eradicate infant mortality.
The Group has also chosen to support the Enaate project,
which seeks to strengthen the health and nutritional services
available to mothers and children in the Segen area of
Southern Ethiopia. Over a period of three years, this project
plans to reach 100,386 children below the age of 5 and 147,804
women of child-bearing age.
The precious contribution made by the Prysmian Group has
helped to achieve a specific goal within the broader project.
In 2013, the Group paid for the construction of 2 new Health
Posts in the villages of Kereda and Shafule (in Ethiopia, Health
Posts are the community’s firs point of reference on health
matters). This has enabled mothers and children from the
remote districts of Burji and Amaro, previously outside the
health system, to obtain basic care.
