

Consolidated Financial Report |
DIRECTORS’ REPORT
2014 Annual Report
Prysmian Group
32
FINANCIAL MARKET PERFORMANCE
Prysmian S.p.A. has been listed on the Italian Stock
Exchange since 3 May 2007 and has been included since
September 2007 in the FTSE MIB index, comprising the top
40 Italian companies by capitalisation and stock liquidity.
The Prysmian stock has since entered the principal world
and sector indexes, including the Morgan Stanley Capital
International index and the Dow Jones Stoxx 600, made up
of the world’s largest companies by capitalisation, and the
FTSE ECPI Italia SRI Leaders, composed of a select basket
of stocks of Italian companies that demonstrate excellent
Environmental, Social and Governance (ESG) practice.
World economic growth in 2014 was rather limited, like in
the previous two years, reflecting persistent weakness in
the Eurozone and further slowdown by emerging market
economies, partly offset by a solid recovery in both the United
States and United Kingdom. In particular, the weakening of
emerging market economies was mainly due to the geopo-
litical problems in Russia, as well as the sharp slowdown by
the Brazilian economy, faced with high inflation, collapse of
the local currency and declining investment. In the United
States, the combination of important monetary and fiscal
expansionary policies resulted in an acceleration of growth
during the year, with a steady fall in unemployment to the
lowest levels since 2009, increased consumer confidence
and consumer spending, and new record highs for US
equity markets. In Europe, economic recovery gradually lost
momentum after the first quarter of the year, exacerbated
by the extreme rigidity of the deficit-cutting measures in
several Eurozone countries and by the limited impact of
intervention by the European Central Bank, as well as by
renewed uncertainty over the political and financial situation
in Greece. Despite the partial improvement in competi-
tiveness and gradual recovery in exports, also thanks to a
weaker Euro against the Dollar, Europe continued to display
significant structural weakness in many countries, especially
with regard to the lack of recovery in domestic demand
and continued high unemployment in countries like Spain,
Greece, Portugal and Italy.
The main world equity markets generally reflected the un-
certainties arising from wide disparities in global economic
performance, in turn also impacted by rising geopolitical
tensions in different parts of the world (Middle East, Rus-
sia-Ukraine, Hong Kong), and related consequences for oil
prices, which halved from over USD 110 a barrel in June to
USD 57 in late December. In fact, while US indexes performed
well, with rises of between 8% (Dow Jones, to new record
highs) and 13% (Nasdaq), European exchanges presented a
mixed performance: weakly positive in Germany (+3%) and
Spain (+4%), stable in Italy and negative in France (-1%) and
Britain (-3%). Asian and emerging market indexes also had
a mixed performance: sharp rebound in China (+64%) after
a negative 2013, strong progress in India (+37%), positive in
Japan (+7%) and Hong Kong (+1%), negative in Brazil (-3%)
and Korea (-5%).
In this context, the Prysmian stock lost approximately 19%
of its value over the course of the year, going from Euro
18.71 at the end of 2013 to Euro 15.15 at the end of 2014. The
stock's negative performance was almost entirely due to the
technical problems encountered in executing the Western
HVDC Link contract which, as explained later, had a negative
impact on the share price of almost Euro 3, equating to more
than Euro 600 million in capitalisation. Despite this extraor-
dinary event, the Prysmian stock nonetheless continued
to outperform its main cable industry competitors, who
were faced with stagnant demand and major restructuring
processes. The stock's performance, including dividend
pay-outs (total shareholder return), was -17% over the course
of 2014 and +17% since its listing date. Among Prysmian's
benchmark indexes, the Euro Stoxx Industrial posted a fall
of 2% over the year, confirming the general weakness of the
capital goods market in Europe, and of 11% since Prysmian's
listing date, while the FTSE MIB was stable in 2014 but down
-57% since the Company's IPO, thus confirming the stock's
good performance over the medium to long term.
In particular, the first four months of 2014 saw a general
stable Prysmian share price, in the wake of a solid set
of results for 2013 and in line with analyst expectations,
moving in a range between Euro 17.50 and Euro 19.50,
that also reflected trends in the sector indexes and the
major European markets. At the time of publishing the
first-quarter results in early May, Prysmian announced that
in the previous few days it had encountered some technical
problems in the manufacture of submarine cables for the
Western HVDC Link project in the United Kingdom. The
stock was initially affected by the uncertainty prevailing
until the company had all the facts to estimate the impact
of this technical problem more accurately and so fell by 14%
in the three days following publication of the results to a
price of Euro 15.70 per share. Subsequently, from June to
mid-October, the major international markets headed slowly
downwards, affected by continuing geopolitical tensions
and slower growth by emerging market countries. Recovery
in the Eurozone also lost momentum, abetted by fears
linked to the political and financial situation in Greece. The
The macro environment in 2014 was marked by a gradual strengthening of the US economy
but continued overall weakness in Europe, despite tentative signs of recovery, especially
in the first part of the year.