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Prysmian Group Insight

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Prysmian is establishing three regions, identified on the basis of clear signals coming from

the markets in terms of integration, similarities in product standards and business models.

Re-shaping Europe

With the goal of speeding up decision-making processes and streamlining the internal

connections, the Group set up a new region-based organisational development

scheme in Europe. This will help improve flexibility, step up competitiveness and fully

exploit business opportunities.

In the current European

framework, Italy, the

Netherlands and the UK still

show unique characteristics

at country level in terms of

A new Market Intelligence

& Development Unit will

be created and equipped

with product management

structures at regional level.

The new organisational model

is aimed at aggregating existing

country organisations and

introducing new regional entities

in Europe. At the beginning of

2015, these regions will cover

Northern Europe, including the

Nordic countries and Russia, Central

Europe, including Germany and the

Danube area, and Southern Europe,

including Spain and France.

With the organisational changes,

the Group aims to improve the

business while maintaining the

pricing advantage, mirror customers’

organisations with single contact

points managing the key accounts,

make the sales force more effective

by maximising the value of their

contacts with more product knowledge

and market intelligence, share our

product offer effectively among

countries, and overcome the current

direct relation between market offer

and local production capability.

Dedicated structures will thoroughly

map the available local and

regional product portfolio to offer

the best possible pricing and

provide effective technical support.

Regions will have one integrated

R&D department and one head

respectively for Manufacturing,

Supply Chain and Purchasing.

Central East Europe: Germany + Danube area

North Europe: Nordics + Russia

South Europe: Spain + France

New Regions

customers, technologies and

market models.