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Prysmian Group website places in the top five among industry peers in 2019-2020 Webranking

Prysmian Group’s corporate website was ranked fourth among 177 European industrial goods and service sector peers for its leadership in presenting information in a clear and transparent way in Comprend’s 2019-2020 annual Webranking survey of ranking of 500 top European companies.

Prysmian Group’s score was 73.8 percent, far above the sector average of 41.6 points.
Also, Prysmian ranked among Europe’s top 20 companies out of the 500 largest European listed companies looked at in the 2019-2020 survey.

Among its Italian peers, Prysmian Group received a “four stars” rating out of five in “Webranking Italy” prepared by Lundquist in collaboration with Comprend, placing it among the most transparent companies in Italy. 
Established in 1997, Webranking is the leading survey of corporate websites and the only global ranking that is based on stakeholder expectations. It evaluates companies transparency on digital channels using a100 criteria protocol with the aim of providing them with a tool to improve their communication.

“Digital marketing is increasingly strategic in industrial and B2B sectors. For a public company like Prysmian Group, continuous engagement with our stakeholders, financial investors, sales force and talent is strategic for us.  We focus on quality content, integration between web and social platforms and target segmentation.”

Lorenzo Caruso

Corporate & Business Communications Director

Prysmian unveiled a new corporate web site in October 2019 with improved user experience, a more customer-centric approach, and dynamic storytelling. The goal was to provide an integrated corporate website in the wake of the merger with General Cable in 2018 that would offer a simpler and user-centred way for people to interact with the Group. 

The re-design involved over 1,000 web pages, and more than 800 products in the Produce Centre. Prysmian Group’s website receives 3.2 million visitors each year, for an average of 140,000 visits per month.