A Loyal customer is a treasure you should keep
According to the independent industry survey BouwKennis Marketing Score Card Name Recognition & Image 2019, Draka scores (far) above the market average on all measured aspects. Draka is also the brand best known to E-installers (name recognition), and the brand they prefer and use most often. The high scores match the strategy of Prysmian Group in The Netherlands, offering the best possible solutions for customers who choose for the Draka brand and – more importantly – demonstrate that we are compliant and meet our customers’ expectations.
Satisfied customers return (loyal purchasers) and recommend us (ambassadors). Their investments lead to other investments, and this multiplier effect is important for the continuity of our company. We are convinced of our products, services, and strategy, but customers ultimately determine our success. This is why investing in customer loyalty is so important, and why there is no better proof than customers telling how well we are doing.