Group Strategy | Prysmian

INVESTORS

Strategy of the Group

CONNECT, TO LEAD

Presented at Capital Market Day on 5 October 2023, our new business strategy is to capitalize on leadership positions and to seize new markets experiencing growth in order to become a global cabling solutions supplier for energy and telecommunications capable of driving the energy transition and the digital transformation.

“Connect, to Lead marks the end of the first stretch of our successful path and represents the beginning of new roads leading to greater growth.”

Massimo Battaini

CEO

Prysmian's DNA: mission, vision and values of the Group

In a volatile, uncertain, complex and ambiguous world, it is therefore essential to understand the direction of changes to turn them into opportunities for growth, while also maintaining the steadfast pillars of the company’s DNA. Indeed, Prysmian's actions are underpinned by its mission – "To offer our customers worldwide cables and solutions for the transport of energy and telecommunications, using state-of-the-art technological solutions", its vision – "We believe in the efficient, effective and sustainable supply of energy and data as the main driver for community development", and its values:

Drive
Our objective is to guide the evolution of our industry: we develop our human capital and our business, by following a clear strategy while anticipating customer needs.

Trust
We aim to create an environment that inspires trust, where diversity and collaboration are valued and people are empowered to make decisions with integrity.

Simplicity
Our challenge is to simplify all that we can, focusing on activities that generate high value and timely decisions that enhance the Group’s results.

Favorable market development: four macro-trends

The pillars of the Group’s strategy

The cable industry is becoming increasingly strategic due to long-term structural market trends that require systems that use resilient, high-performance, sustainable and innovative cables. In this context, and based on the results achieved so far, the Group's strategy rests on four pillars: