BIFULCO (PRYSMIAN): AS A LEADER, WE THINK ABOUT THE FUTURE – E PATH FOR SUSTAINABLE CABLES

Through the speech of Cristina Bifulco, Chief Investor Relations, Sustainability and Communication Officer, Prysmian took part in the Green & Net Zero Talk 2024 event organised by RCS Academy, Corriere della Sera and Pianeta 2030. This year, the event offered an important opportunity to discuss the ecological transition and promote sustainable investments in Italian industry.

"Cables are not only a product but also a solution. Prysmian, as a company, is the largest buyer of copper worldwide. As leaders, we must ensure that everyone can use electricity generated from renewable sources and data. We were the first to develop E Path, our own label, a certification that we give to our cables that meet certain environmental requirements. This is our sense of responsibility. Twenty years ago, Prysmian had already installed fully recyclable cables. This is because Prysmian always tries to look beyond. Prysmian creates the conditions to capture the energy and makes sure it reaches us when we turn on the switch, safely obtaining the energy generated." Cristina Bifulco said. 

Bifulco: "We have the responsibility to develop infrastructures at the service of countries and communities. We must see business as a service to ensure networks that are secure and smart. We define ourselves as a company that provides solutions, because we always think about anticipating the problem. We have created devices that allow us to intervene in advance if there are problems. We were the first to aspire to decarbonization, working on our customers' missions and going beyond the value chain, to reduce environmental impact and increase access to data. The unique combination of having both electrical infrastructure and supporting the development of digital infrastructure is a way for us to think about the future. This is the role of the leader."