Prysmian is an Official Sponsor of the Alinghi Red Bull Racing team, which has returned after a decade to attempt a third victory by competing in the 37th America’s Cup in 2024. The spectacular race is the oldest competition in sport, and the 36th America’s Cup held in Auckland between December 2020 and March 2021 drew a total global tv and streaming audience of 941 million. The partnership will enhance Prysmian’s global brand awareness as a major player in the energy transition and digitalization sectors.
Prysmian and Alinghi Red Bull Racing
The America’s Cup -- often called the “Formula1 of the seas” -- reflects Prysmian’s values of high performance, innovation, sustainability, and teamwork. It builds on Prysmian’s long-time commitment to competitive sailing that started in 2007 with the collaboration with solo skipper Giancarlo Pedote and the IMOCA Prysmian, now competing to qualify for the Vendée Globe 2024 round-the-world race.
This partnership highlights Prysmian’s leadership in wind energy production as the leading cable supplier to wind energy infrastructure around the world. Alinghi’s black and red sails bear the Prysmian logo, in an exciting new partnership that reflects Prysmian’s continued involvement with the values of competitive sailing. Best of luck to Alinghi for a third victory!
