Prysmian (Bifulco): Innovation is a fundamental part of our leadership, we aim for safety

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Prysmian (Bifulco): Innovation is a fundamental part of our leadership, we aim for safety


Through the contribution of Maria Cristina Bifulco, Chief Strategy Officer at Prysmian, we took part in the Affari & Finanza event – “Connecting the Future: The Digitalization of Businesses.” At the heart of the discussion: how technological transformation is changing organizational models, processes, and growth strategies.

“Data centers require large amounts of energy both to operate and to stay cool, and this is where the issue of power generation arises. Can renewable energy sources meet this demand? We provide solutions that minimize environmental impact and work with utilities to develop suitable networks, aware that building infrastructure takes time. As an industry leader, it is our duty to play our part.”

“Last year we acquired Encore Wire, a leading supplier of cables for data centers. When we invest, we follow long-term structural trends: digitalization and artificial intelligence are drivers that must be pursued with balance. Financial markets tend to anticipate the effects, but long-term trends remain, and we are expanding our offering. We are well positioned to anticipate the future, working alongside customers to ensure quality, security, and reliability over time. Innovation is an integral part of our leadership: we aim to drive it also in the direction of safety.”

Maria Cristina Bifulco

Maria Cristina Bifulco

Chief Strategy Officer at Prysmian