Wired Together: Prysmian Celebrates Its Historic Link with Milan’s Bicocca District

Prysmian has decided to mark the upcoming holiday season by underlining its historic links with Milan’s Bicocca district.

Bicocca, which is the historical heart of Italian industry, has been Prysmian’s home for over three centuries, and this link stands today as the neighborhood which hosts Prysmian’s global headquarters and its global R&D center of excellence.

Prysmian has marked the occasion by lighting a Christmas Tree in the middle of the Piazza Torre Breda, a place where thousands of residents, office workers and shoppers pass year around.

Prysmian has also illuminated over 4km of road, connecting the centre of the city to Bicocca – Viale Fulvio Testi – with colors and messages to underline the spirit of energy, togetherness and home for visits coming into, and leaving both Milan, and the district, this winter. 

To celebrate the ties, Prysmian has also produced a short video: watch here – which reflects on the district and how it has changed over the years.

“Milan is a famous city for its fashion, style, culture, food and football, right across the world. But there is another story often missed, outside of the city centre - of pioneering industry and innovation - where neighbourhoods like ours in Bicocca, represent not only a history of achievement, but also modern-day success stories. Bicocca is a place of community, of renewal, of light. And that’s why we wanted to spread some cheer and look to the stars in this holiday season.”

Maria Cristina Bifulco

Chief Strategy Officer at Prysmian