It’s very important that we embrace the digital transformation, mainly for 3 reasons:
- The digital world and the physical world are combined in one single environment. We, as Prysmian Group, offer an omnichannel experience
- We live in an ever-changing world: we ensure business and operations continuity during unexpected events
- Market needs are becoming more and more sophisticated: we are ready to address our customers’ expectations
Some of our digital solutions include:
The Cable App project has been developed over the past years, as part of our innovation process. Its main purpose is to identify the most suitable cable and cross section based on the electrical installation parameters, as well as to offer videos and technical contents to the installers. The tool is available to both customers and installers in 31 countries: In South Europe (ES, IT, FR, PT), North Europe (DK, SE, NL, NO, FI, EE, LV, LT), the United Kingdom, Central East Europe (HU, RO, DE, CZ, SK), North America (US), Turkey, LATAM (AR, BR, CL, CO, EC, MX, Central America) and OSEA (TH, ID, MY, SG). Soon we will roll-out the application also in Canada, Australia and New Zealand.
In 2022, we started integrations of CableApp with the e-Commerce portals of our main customers, offering a tool to the customers of our customers to select the best cable and cross section for their installation.
This tool offers the following benefits: it strengthens communications between installers and professionals; it reduces the total cost of ownership (TCO); it helps Prysmian become a player in the digital market.
- Countries' Customer Portals
Consistent with the customer centricity strategy developed in all regions, the main objective of the customer portals made available in each country is to enhance customer satisfaction and automate customer service.
The development of customer portals at country level adds value in various ways: it reduces the need to contact the Prysmian back office by telephone; it gives access to a single digital info point; it allows for 24/7 access to information; it optimizes the procurement cycle; it enables order tracking.
Customers have access to the following information: order tracking, list of invoices, order items in suspense, order requests, drum visibility, case management.
An additional available tool is the Vendor Managed Inventory (VMI) system that has been designed to allow both Prysmian Group and our main customers to connect and develop optimal inventory levels, thus making the supply chain more agile.
The objective of the VMI is to enable Prysmian Group to offer leading customers a model based on the use of the VMI collaborative platform, with advantages in terms of improved customer relations and understanding; increased collaboration and sales; and greater efficiency and improved understanding of the investment in the supply chain and related costs.
- Product Information Management (PIM) and Web Catalogues
Digitalization is bringing increasing data demand for different sales channels. Our PIM is the central repository for customer-facing product data that assures correct, relevant and consistent data across all touchpoints and sales channels. It comprises a broad set of processes that enable Prysmian Group to gather, store and access all types of information about the product range.
PIM delivers a comprehensive interface for all product information that can be made available on multiple Prysmian Group websites and on the web/e-commerce platforms of our customers.
Using PIM, Prysmian Group can manage the technical and commercial information regarding its product portfolio, including their ETIM and CPR classifications, as well as images, technical sheets and videos, which can be shared with and made available to commercial partners, customers and product management platforms (data pools) in each country.
The PIM project is already live in 21 European countries, covering standard, special and multimedia products. Implementation outside Europe commenced in 2021.
Next to the PIM, we are also developing Group Web Catalogue Project solution, which is fed by our PIM through a technical integration. Our Web Catalogues are responding to the increasing demand for a more effective and user-friendly area where customers can find prodUCts. We are now live in 15 different Web Catalogues across Europe and North America. Further Web Catalogues roll outs are following the PIM implementation.
The Web Catalogues Solutions are also closely connected to Customer Portal and eCommerce/eServices Solutions to support our Key Customers in the various markets.
All these tools strengthen our relationship with our main customers, supporting them with lean processes and user-friendly digital solutions. Our full solution portfolio offers an integrated experience in each phase of the Customer Journey. We will continue working to enhance and strengthen even more our customer intimacy, being by their side all the way.